Information Warfare
Neutralize disinformation. Map adversarial networks. Own the contested space.
Information is the new battlefield. I engineer dominance.
Strategic narrative direction for governments, corporations, and high-value individuals in contested information environments.
Chaos becomes clarity. Clarity shapes perception. Perception is victory.
I am Cire Dye Ba, a strategic narrative director based in Paris and the founder of RETBA AI, publisher of the Narval software. For twelve years I have worked at the intersection of cognitive psychology, intelligence tradecraft and precision storytelling, for sovereign states, corporations and high-net-worth individuals in more than fifteen countries.
12Years Active
15+Countries
40+Campaigns
TopClearance
Areas of Operation
Social Engineering
Stories engineered to resonate at cognitive and emotional levels.
Strategic Narrative
Raw intelligence, converted into executive-grade narratives.
Narval
The software of RETBA AI, the firm I founded: one year of watch and support on three people or brands.
ONE YEAR OF SUPPORT
What is said about you, your clients and your brands.
For public figures and brands
Six artificial intelligence agents continuously scan the press, social networks, search engines, AI assistants and prediction markets. You can query them at any hour, and they alert you as soon as a fact warrants it. Nothing goes out without your approval.
- One year of support. Three people or brands, a morning report every day, a one-page note every Monday and an associate who answers within twenty-four hours.
- €3,500 instead of €19,200. Founding rate up to and including 30 November 2026, refunded in full within fourteen days if no alert or exhibit has been delivered.
Strategic Analysis
Dispatches from the frontlines of the information war.
SEP 05, 2026
MC Pao. Anatomy of an attention heist.
An heir walked away from a €2.7bn hospital empire, bought France's attention without selling a thing, and turned Booba's own weapons against him.
JUL 12, 2026
Doppelgänger. The day Le Monde had a double.
Since 2022, a Russian apparatus of industrial scale has been manufacturing perfect clones of major Western media and circulating them through advertising and networks of accounts.
SECURE CHANNELS OPEN
Initiate Dialogue
A question about Narval, a press request or a speaking invitation: write to me.
Discover the Narval specialFounder of RETBA AI, narrative intelligence firm.